Autogeek.net has been a leading source of auto detailing products, accessories, and expert knowledge for 25 years. But the Autogeek story really started in 1984 when owner and operator Bob McKee moved from Seaside Heights, New Jersey to South Florida and opened an auto accessory store.

After Bob graduated from college, he spent 15 years as a concessionaire on the Seaside Heights boardwalk, owning and operating six concession stands. When he relocated to Florida, Bob took the opportunity to buy into an auto accessory store franchise called The Driver’s Seat. The Driver’s Seat had locations in West Palm Beach and Boca Raton, and Bob opened his store in Jupiter. Over the years, as his business grew, Bob opened two more stores in Stuart and Boynton Beach. Bob’s ownership at the Driver’s Seat helped him build the strong relationships with manufacturers that would later become the backbone of Autogeek.net.

PBMA was founded in 1997 as a catalog company catering to car enthusiasts. Since Bob had inventory and the vendor relationships already established, it was a natural transition into a mail order business. The first catalog featured some of the same products found at Autogeek.net today. An online version of the catalog, PBMA-FL.net, was launched in 1997.

PBMA struggled the first year. Bob had to downsize to just 400 sq. ft. in the back of his Boynton Beach Driver’s Seat store. PBMA couldn’t yet sustain itself as a stand-alone business. The catalogs were printed under the Autogeek name starting in 2001, while the parent company retained the name Palm Beach Motoring. The Autogeek name caught on and from there, Autogeek.net accelerated quickly. Customers liked the ease of access and variety of products Autogeek.net carried thanks to  connections made through the Driver’s Seat.

 A few short years later, catalogs had been eclipsed by the internet. The website allowed a virtually limitless inventory and the ultimate convenience for customers. But there was even even greater potential. By combining the brick and mortar experience with the convenience of mail order, Autogeek could provide customers with the same insight and care they receive in a store via the internet and Autogeek.net would offer the best of both worlds.

In 2002, the company moved into a 1,000 sq. ft. building in Stuart. Autogeek.net’s inventory was almost entirely on site, so order turnaround was fast and it was soon it was time to expand once again. The space next door was acquired the two were joined to form a 2,000 sq. ft. office and warehouse. Four small rooms in the front housed all the administrative, creative and customer service departments. The back was entirely devoted to order fulfillment and shipping. Autogeek was completely run by a staff of five, including Bob. In 2004, PBMA ceased printing catalogs and Autogeek became 100% internet-based.

By the end of 2004, Autogeek.net was in full swing. A designated order fulfillment staff had been hired, as well as a bookkeeper, a copywriter, marketing director, graphic artist, and more customer service representatives. The company philosophy was to build a talented in- house staff to foster a spirit of teamwork and maintain a high level of quality in everything we do. Autogeek.net continued at a steady pace of building inventory and developing its position on the web as are source for car enthusiasts. The idea of more information and exceptional customer service was proving to be successful. Along the way, the company expanded PBMA’s umbrella to include import, export, wholesale, and manufacturing divisions.

The legacy established by Bob McKee in Florida set the gold standard for auto detailing, but as the brand looked toward its next quarter-century, it was time for a new chapter of innovation and growth. In a move that united the passion for automotive care with the high-octane world of performance, Autogeek was acquired by Vision Investments, led by Tony George.

This acquisition signaled more than just a change in ownership; it represented a strategic alignment of two worlds driven by an obsession with precision: professional-grade detailing and professional-grade racing. In 2024, the heart of Autogeek moved north to Indiana, placing the company in the center of the motorsport universe.

Relocating to Indiana was a natural progression for a brand that lives and breathes automotive excellence. By embedding itself within the community surrounding Ed Carpenter Racing and the Indianapolis Motor Speedway, Autogeek bridged the gap between the meticulous preparation required on the track and the enthusiast’s desire for a flawless finish at home.

Whether it is the sleek, vibrant colors of a racecar adorned with Autogeek branding charging through the pack or the daily support provided to millions of hobbyists, the synergy is undeniable. Today, that commitment to speed, detail, and community remains the fuel that drives Autogeek forward. We have evolved from a catalog company in a small Boynton Beach storefront to a cornerstone of the automotive culture, and we are just getting started on the next part of the journey.

In a few short years, Autogeek.net has grown into the online leader in car care products and know-how. We continue to seek out the finest car care products in the world and make them available to our customers. The distribution side of PBMG continues to flourish with new distributors being added all over the world.